September 17, 2014
If you are going to run a company around a slogan like “Tell Great Stories,” or rally your troops by adopting the Native American proverb “Those who tell the stories ..
May 12, 2014
No matter what kind of writing you do, “write what you know” is a well-worn adage every writer finds at some point in their studies. For content creators of any discipline, ..
February 25, 2014
Want a quick and dirty way to test whether your content is compelling? Show it to a teenager … and then answer these questions: Is the teenager still reading, ..
December 12, 2013
Very few writers, regardless of their specialty, can claim the honors of a National Book Award nomination, a hat-trick of National Magazine Award nods, and a #1 New York ..
June 7, 2013
All great writing starts with a few well-chosen words, a unique voice, and — according to my guest and colleague — a love for your audience. Sonia Simone is a true ..
May 24, 2013
Steve Jobs famously misquoted Picasso when he said, “Good artists copy; great artists steal.” What Picasso really said was, “Art is theft.” T.S. Eliot said ..
April 26, 2013
We are at war. Each day, facing the blank page and our own fears, writers around the world do battle with the same forces that would prevent us from simply producing ..
April 12, 2013
Online publishing and content creation is a full contact sport, complete with black eyes, shattered hopes, and dislocated egos. Pam Slim is a fearless writer, speaker, ..
March 28, 2013
As publishers of online content, you and I inevitably run into the challenge of making the leap from the blank page, into the hearts and minds of our audience. Content ..