February 25, 2021
Snapchat is now reaching over 70% of 13 to 24 year olds in the world’s most lucrative digital ad markets. The company revealed this information to shareholders ..
February 24, 2021
Mobile Video Consumption Up Among Younger Audiences Study Finds Video on Snapchat More Immersive Than Other Apps Takeaways for Marketers Snapchat users are watching ..
January 5, 2021
Snapchat User Demographics Buying Power of Snapchat Users Media Consumption Patterns of Snapchat Users Takeaways A report published by Snapchat is filled with statistics ..
December 11, 2020
Snapchat users can now share tweets from Twitter directly to their Snapchat story. This eliminates the need to take screenshots of tweets in order to share them. ..
November 24, 2020
How Can Users Submit Content to Spotlight? How Does Snapchat Curate Spotlight Content? How Can Snapchat Users Earn Money From Spotlight Submissions? Snapchat is investing ..
November 12, 2020
Snapchat is adding more courses to its marketer education platform which offers free certifications for different types of direct-response advertising. A series ..
November 4, 2020
Snapchat is finally giving users the option to display how many followers they have on their pubic profile. Snapchat has never before shown follower counts publicly. ..
October 27, 2020
Snapchat is launching a new feature called “Sounds” which allows users to add licensed music to their Snaps. Despite being a pioneer of the stories format, Snapchat ..
June 16, 2020
Focus Areas of Training Should Advertisers Bother With Focus Training? Why Should Advertisers Pay Attention? Snapchat has announced the launch of Focus, their new module-based ..
April 28, 2020
First Commercial Functionality First Commercial Specs and Shelf Life Snap’s Hiring Signals Continued Future Video Focus Snap’s Q1 & COVID-19 Strength Snap ..
April 27, 2020
Snapchat gained 11 million daily active users in the first quarter of 2020, bringing the total count to 229 million. An additional 11 million daily active users ..