In the ongoing debate of SEO vs SEM, one thing remains true. Hands down, no questions asked, irrefutable, undisputable, beyond a doubt… Google is the largest search ..
Today, we’re going to make it extremely easy for you to understand exactly what is CTR, or also known as click-through rate. But that’s not all. We’re also ..
As digital marketing experts, we’ve been asked this question by dozens of clients. “So Google Ads vs Facebook Ads, which is better for my business?” And almost ..
Click through rate (CTR) is one of the most popular and important metrics for digital marketing ad campaigns. And for good reason! The average click through rate ..
How Do Google Ads Work and Will They Make You Money? AdWords Campaign. Google Ads. Display Network. Search Network. AdSense. Make sense? Probably not. These terms ..
What are Long Tail Keywords? Long tail keywords are how the majority of the population searches the internet. Keyword research remains one of the most effective ..
Are you looking for ways to improve your pay-per-click ad campaigns? The first step to improving your digital advertising campaigns is tracking their effectiveness. ..
With the turn of the century and the expansion of the world wide web as we know it, the possibilities of PPC for small businesses are virtually limitless. Websites ..
(SEM) advertising, also known as search engine marketing, has become one of the most significant ways to generate website traffic. As a marketing channel, SEM compliments ..
7 Search Engine Advertising Techniques Successful Businesses Swear By In recent years, search engine advertising has become the lifeblood of digital marketing campaigns ..
Keyword research for search engine optimization isn’t something that you only do once. It’s an ongoing process that can have a major impact on the ways that ..
What is an SEM Campaign? An SEM campaign is a search engine marketing strategy that works to position a business’s content higher up in search rankings. An SEM campaign ..
Over 93% of website traffic today comes in through search engines. And yet 75% of searchers don’t get past the first page in search results? To get this traffic ..
What makes a PPC campaign successful? It’s not measured in pure clicks. It’s not measured in how little you spend on a click. We can’t even measure it solely ..
The average conversion rate on AdWords text ads is less than 3%. On display ads, it’s less than 1%. Yet you’ll pay $2 or more per click for the 97% of people ..