May 19, 2014
The first lesson you learn in sales is how to qualify a lead. After all, speaking with someone who’s not legitimately interested in your product or service is a waste ..
July 2, 2013
Traditional marketing isn’t inherently flawed, but it hasn’t evolved much despite changing technologies. Even with so many new tools with which to convey our messages ..
June 5, 2013
I have a secret to tell you. It’s a secret that can improve the lives of every single person who reads this post … writers and non-writers alike. A secret that ..
January 8, 2013
How confident are you in your persuasion skills? After months and months of providing your most valuable teaching, are you hearing crickets chirping when you finally ..
May 15, 2012
As a copywriter, you know that words have power. You know words can influence, inform, and inspire. They can persuade your fellow humans to do some amazing things ..
April 17, 2012
Is your blog a lonely place? Maybe no one is visiting. Or, if they visit, maybe they don’t comment. Maybe they don’t share your post on social networking sites. ..
March 29, 2012
You know the feeling. You’ve worked hard on a new post, a new video or a groundbreaking new product. You release it to the world. Publish it to all the social ..