April 12, 2021
The world-wide web spits out thousands of options to a user every time they search a term in a search engine. With the internet being saturated with so much information, ..
March 15, 2021
Link Outreach Personalization Is King Following Up on Outreach Emails Is Even More Critical Don’t Limit Your Outreach to Email Here we are in March 2021, roughly ..
March 9, 2021
Don’t Forget About Breadcrumbs, Seriously Fix Your (Broken) Internal Links First Identify & Re-Redirect Your Chains Put Your Links Into an Organized Map Fix Your ..
March 8, 2021
What Makes a Link Good or Bad? Metrics You Should Take Into Account When Choosing a Donor Domain Should You Replace Lost Links? Is Astroturfing (Forum Links, Comments) ..
March 2, 2021
When Done Right, Guest Blogging Is Expensive The Best Industry Blogs Won’t Link Back to Your Strategic Pages Guest Blogging at Scale Leads to Low-Quality Links ..
February 26, 2021
Segmenting & Theming Your Outreach Segmenting Example How to Find Prospects Takeaway The last time I talked about outreach, I had a chicken on my head. I’m ..
February 19, 2021
What are Backlinks? Natural Links How Does Google Identify Natural Links? The Question: John Mueller’s Answer: The Mindset for Spotting Opportunities Build and Tell ..
January 22, 2021
How Do Search Engines Use Links? What Is Valuable About a Link? What Makes a Link Low-Quality? A Word About Paid Links A Word About NoFollow Links What Do High-Quality ..
January 21, 2021
Personalization is an Email Basic, Not an Optimization Sending Emails to the Wrong People Following the Wrong Logic in Your Pitch Thinking That Adding a Name Is Proper ..
January 7, 2021
There’s always a new kind of marketing out there attracting attention. It’s common for people to be attracted to shiny new things. However, they may overlook ..
January 5, 2021
Today’s Ask an SEO question comes from Alessandro in Germany. Alessandro asks: “Should I disavow all links that come from a domain (with domain:example.com) ..
December 18, 2020
Match Search Intent Optimize Content High-Quality Link Focus Build up Pages You’re Linked In Conclusion Earning links from quality websites is critical for ranking ..
December 8, 2020
What Is My Target Demographic? What Social Media Communities Do My Target Audience Flock to Usually? What Language Does My Target Audience Speak? What Are the Main ..
December 1, 2020
This week’s Ask an SEO question comes from Kanusan in the U.K. who asks: “In order to gain backlinks to your site, could you just offer people a reward (e.g., ..
November 17, 2020
This week’s Ask An SEO questions are from Deepinder in Toronto who asked: “1. I have worked on multiple projects. I have seen websites with 1,000 backlinks beat ..
November 5, 2020
How to Determine Link Gap Understanding the Link Velocity of Rival Pages How to Build Links That Actually Help Outrank SERP Competitors Concluding Thoughts How do you find ..
October 27, 2020
The Receiver’s Perspective The Outreacher’s Perspective Link Building Sin 1: Wandering Away from Your Why Link Building Sin 2: Focusing on Bad Prospects Link ..
October 16, 2020
Google Likes Exact Match… to an Extent You Can & Should Audit Your Anchor Text Well-Rounded Anchors Are Ideal Conclusion Anchor text is a heavily debated topic ..
October 13, 2020
What Does Nofollow Mean? Nofollow Becomes a Hint When Should I Use NoFollow? What Is Considered a Paid Link? Link Schemes When You Shouldn’t Use a Nofollow What ..
October 11, 2020
What Is a Press Release? A (Brief) History of Press Releases for SEO Are Press Releases Still Relevant Today? How to Optimize a Press Release to Benefit SEO How to Create ..
October 6, 2020
Links Coming From Guest Posts Are Weak by Default Acquiring Links From Sites That Are Ranking for a Broad Range of Keywords Is Questionable Support Pages Where You’re ..
September 21, 2020
Resource Promotion Resource Page Link Building Finding Unlinked Mentions Guest Blogging Image Link Building Competitor Backlink Analysis Broken Link Building Community ..
September 4, 2020
Relationships with Authors, Editors, Publishers Technology to Manage Inventory & Outreach Process to Scale Relationships Are Key I don’t want to trivialize ..
September 3, 2020
What is the Citation Structured Data Property? Can Citation Structured Data Be Used to Hide A Link? What Is the Purpose of Citation Structured Data? Structured Data ..
August 21, 2020
Unique Root Domains or Total Backlinks? Domain Rating / Domain Authority – Vanity Metric? Spam Scores: How High Is Too High? Organic Traffic: Does It Matter? Anchor ..
August 17, 2020
So What Exactly Is a PBN? How Do PBNs Work? Could You Be Using PBNs Without Knowing It? Myths & Misconceptions Logistics So Should You Use PBNs? Private Blog ..
July 23, 2020
How to Discover an Algorithmic Devaluation Is It an Algorithmic Devaluation or a Manual Penalty? Google Search Console What Is a Link Analysis? You’ve Been Hit with ..
July 6, 2020
Why Inbound Links Are Important What Makes a Link Valuable Why Is Gaining Links Dangerous? Good Ways to Gain Links Common Link Building Tactics Existing Links Existing ..
July 3, 2020
Redefining Failure Setting Expectations Not Every Goal Is an End Goal Plan for Success by Avoiding Failure Be Fair to Each Other & Fair to Yourself Failure. ..
July 2, 2020
When to Use E-A-T Standards for Link Prospects? What Are the Criteria for Evaluation? A Final Note E-A-T has been a hot topic when it comes to on-site content. But why, ..