Your website is your biggest marketing asset and is the centerpiece of all your marketing activities. The first place people go is the website when looking for more information on your products or services. All of our marketing efforts and the first place prospects come looking for information is the website.
Your best salesperson is your website. Did you know a prospect has already moved through 70% of the sales process before even reaching out to your sales team? How do you think they find the information before talking to someone? – Your website.
Unfortunately, the way we approach building and improving our websites is fundamentally broken.
How can we approach the website redesign process from a different angle?
We need to find a process that produces a quick and agile website and produces viewer feedback prior to completion.
What is that process? – Growth-Driven Design
The Three Pillars of Growth-Driven Design
01. Minimize risks associated with traditional web design.
Avoiding the risks of traditional web design by taking a systematic approach to shorten the time to launch, focusing on real impact and continuous learning and improvement.
02. Continuously learn and improve.
Constantly researching, testing and learning about the visitors to inform ongoing website improvements. Through continuous improvements we can reach peak performance.
03. As you learn, inform marketing and sales (and vice versa).
Growth-Driven Design is tightly integrated with marketing & sales. What we learn about visitors helps inform and improve marketing & sales strategies and tactics (and vice versa).