DuckDuckGo is calling out Google over its new privacy labels on iOS which reveal how much data the company is collecting from iPhone users. Google’s main app and the Chrome ..
Google, Facebook, and other big tech companies may have to negotiate deals with US news publishers to pay them for content if new bill passes. The bipartisan bill ..
Video Production Costs Don’t Have to be Sky High YouTube Video Ad Builder How to Use YouTube Video Ad Builder Video Ads Can Be Affordable While some businesses ..
Google assures users it will not replace third-party cookies with with an alternative solution that tracks users’ web activity. Google made it known last year ..
Changing Models Won’t Affect How Many Conversions Are Recorded in Google Ads Each Conversion Action Has Its Own Attribution Model Attribution & Model Comparison ..
If No One Searches, No One Buys Search Does Not Live in a Vacuum Just Spell My Name Right Bottom Line For many search engine marketers, branding seems like something ..
YouTube is turning post-roll ads on by default for all videos that are eligible to serve ads. YouTube advises creators of this change in the first news update of the year ..
How It Works Reporting How to Get Started If you’ve been in the paid search industry for a few years, then you’ve probably heard about Criteo – or even used ..
What Are YouTube Audio Ads? Who Can Advertisers Reach With Audio Ads? Another Potential Use Case YouTube is launching a new type of audio-based ad unit to reach ..
Start With the Data You Have & Look at All of It Use Data Compilation or Personalization Tools to Do the Heavy Lifting Build Nurturing Strategies & Pay Attention ..
Behavioral Advertising Does Digital Advertising Deliver the Value It Claims? Are All Ads the Same? So, What’s the Value of an Ad? But What About the Waste, Fraud ..
The Era of Keywordless Search So What Should You Do? The Takeaway Keywords – the most important thing to you in search – is going the way of the Old Yeller. ..
Campaign Setup and Views Audience & Placement Targeting Creative Specifications The Likely Launch Factor Non-TV Video Ad Dollars Long-known as a an expensive ..
Types of Tiktok Ads TopView Ads Brand Takeovers on TikTok In-Feed TikTok Ads Branded Hashtag Challenges Branded Effects & TikTok’s Version of Snapchat’s ..
YouTube & Video Editing Platforms Giving YouTube Video Builder a Shot How the YouTube Video Builder Tool Can Be More Useful The Takeaway I was excited to read ..
What is Google’s Ad Network? Sites vs. Page Content Brands vs. Information Search and social platforms have had a lot to contend with when it comes to COVID-19. ..
Creating Monetization Policies Restricted Content Policies Policies vs. Restrictions Enforcing Monetization Policies Google’s John Brown explains how the company’s ..