Writing website copy is a content marketer’s rite of passage. You might be someone who has been tasked with writing copy for the first time and are approaching ..
Whether you’re promoting a product, a service, or just an idea, exuberance sells. One of the reasons why content marketing can be so effective is that there’s ..
There’s nothing easier than audio content, right? Just fire up your recording software and start talking away. Well, sure … but “easy to create” doesn’t ..
Creating a strong call to action (CTA) is essential to turn visitors into leads, but how do you come up with the perfect one? How do you know it’s perfect, and what ..
Have you ever watched a baseball player on deck to bat next? You’ll notice that batters often place a weighted ring around the bat while doing warm-up swings. ..
Being a digital marketer or copywriter back in 2010 was just a tad different from today. A thousand likes and shares on your latest blog post? This guy must be an unmatched ..
Emotional benefits of your offer trigger the “me-want” response. They create desire — but creating desire isn’t usually enough. Unless you’re selling a purely ..
Legendary copywriter Eugene Schwartz created a system of working that, before he was finished, enabled him to write nine books (including the classic Breakthrough ..
There are all sorts of rules about writing. Grammar and style guides tell us how we should write. Especially how we should write numbers. Spell out zero through ..
Search on Google and you’ll find hundreds of thousands of pages devoted to copywriting secrets, tips, tricks, and techniques. Go through them all and you might ..
Sometimes we feel in two minds about things. For example, imagine you’re out for dinner. Fabulous meal. Wonderful company. And then your waiter comes by with the dessert ..
The easy part of this process is following the seven lessons below. It’s much harder to find a good conversation. The sad truth is, most of us are terrible at holding ..
Before I get into what makes me scream, shout, and reach for hard objects to throw, let me be clear about my definition of “conversational copywriting.” It’s ..
You’ve been shipwrecked on an uninhabited island, somewhere with blue skies and dazzling aquamarine waters. But after some time passes, no matter how big a fan of sushi ..
A few months ago, I was struggling with writing a sales page for an upcoming program launch, so I showed my draft to my copywriting mentor and asked his advice. ..
When you’re writing sales copy for your business, showing a little personality is a good thing. It’s also a good idea to use natural language whenever possible, ..
Tara Gentile is known for helping people grow terrific businesses — without sacrificing ethics or heart. Tara works with “idea people” — people who have ..
After reading smart advice, how many of us immediately turn around and apply it? Not many, unfortunately. If smart advice only produces results once we begin applying ..
Your biggest copy opportunity is this: your competitors are chickens. They’re scared of saying something that gets noticed. They’re scared of writing copy that ..
When you write sales copy, it’s easy to get consumed by one thought: make the sale. But this focus could actually be your copywriting downfall. While you want ..
Back in 2009, Belinda Weaver had a decision to make. She loved marketing, but wasn’t especially happy in her job as a marketing coordinator. She and her husband ..