Your headline draws them in, while your opening copy maintains the magnetic hold. The express benefits give them hope that they may have found the solution they ..
A sales page lies at the end of the conversion path. When a prospect arrives on that page, it’s the result of a lot of planning and hard work. So the next part ..
It was the year 2003. I was in Australia speaking at my first marketing conference. Well, not quite. It was billed as a marketing conference, but it was really a pitch-fest. ..
Most people think music is about the notes. But think about the silence between the notes for a second. Doesn’t the absence of sound complete the composition? ..
Buttons are cute, and they’re charming. You can’t be scared of a button. These are the words of Joanna Wiebe, whose delightful presentation on buttons at Authority ..
Effective copywriting boils down to one thing: keying into your prospect’s overriding need. Your headline is the means of stopping your prospect in his tracks, ..
The deadline for this contest has closed, but stay tuned for a post in early January announcing the winners of the split test! Picture this. Sonia Simone and me in an advertising ..
Visitors who don’t click don’t convert. As marketers, we know this to be true. Your visitors can’t get through your checkout process or sign-up form without ..
Many experts assume that Amazon’s social recommender system is its killer feature. But what exactly about this feature makes it a killer? What — in fact — is the magic ..
Landing pages are remarkably powerful conversion and SEO tools that turn traffic into money. They force readers to focus on one thing — and one thing only. To boost ..
You’ve heard it before, I know. You have seconds — seconds — to make a good first impression with your brand. Depending on who you ask it might be seven seconds. ..
Imagine it’s late Wednesday afternoon. The sun is setting. You are pulling on some sweats after a long day at work when you hear a knock at the front door. Your ..
When it comes to converting more prospects into paying customers, it all boils down to how well you understand your buyer’s mind and what they want from your business. ..
Okay, show of hands. Who else is wondering how to turn website traffic into actual sales? You’ve seen the statistics showing businesses that build content marketing ..
Say you’ve been feeling under the weather for a few days, and you decide to go to the doctor. The moment you open the door to your doctor’s office, she takes ..