I’ve mentioned this on multiple occasions, but one of my biggest gripes about the content marketing world is that we spend so much time talking about how important ..
“Isn’t it ironic? Don’t you think?” — Alanis Morissette Many people struggle with irony in their writing, despite the media fable that everyone born after ..
I once asked the Copyblogger community to name their biggest writing problems. From the many responses, a pattern developed: How to get started How to cut the fluff ..
Do you use a blogging checklist before you publish? While planning your content calendar is the first part of your publishing process, carefully reviewing your post ..
From a traditional marketing standpoint, there’s a simple answer to the question, “What’s the difference between content marketing and copywriting?” Content ..
The overall aim of your blog is to help your audience with the issues they struggle with while also educating them on what they need to know to do business with ..
It doesn’t matter if you create content about minimalism or motorcycles. Every audience has these three sub-groups: People who read your content. People who read ..
One of the cornerstones of powerful writing is the use of concrete details that can tell your story for you. I don’t care if you’re writing a sales letter, a blog ..
Notice that the headline of this article says “when,” not “if.” That’s my version of revealing a seemingly unpleasant truth quickly, like ripping off a Band-Aid. ..
Who needs to learn how to read? After all, we all learned how to read fairly early in life, usually in elementary school, right? But do you know how to really read? ..
Hopefully I’ve sold you on the benefits of using metaphors when creating compelling content, and you know the differences between metaphors, similes, and analogies. ..
Metaphor, Simile, and Analogy: What’s the Difference? Source link
Serious content creators know that each article they publish is a piece of a larger content marketing arena. But the thought of generating content ideas on a regular ..
What does a rough draft of a blog post have in common with all of the other blog posts by all of the other content creators in your niche? Too much. I’m sure you’re ..
It’s time to review some nasty writing mistakes that damage our credibility. Not normally a fun task, but absolutely necessary. I promise to keep you amused to diminish ..
If you want to write about anything you’d like, as often as you’d like, there’s a place for that: your own website. It’s a modern privilege that gives writers ..
As a Los Angeles native, I know a thing or two about sitting in traffic. I’m talking about physically sitting in your car while stopped in traffic on the way to your ..
Imagine with me for a second … someone has just arrived at your website, and this person has no idea what your cornerstone content is talking about. And this is an important ..
The early days of a new blog, podcast, or video channel are actually a sort of magical time. It’s quiet. No one has shown up yet. You can say or do nearly anything. ..
A unique selling proposition (USP) is the reason people do business with you and not someone else — a winning difference that sets you apart and makes you the only ..
What’s special about the compelling content you retweet, Like, bookmark, and email to your friends? Those articles serve the audience, not the content creator. ..
Ever had a great idea, and then started to doubt yourself? Or maybe you’ve already executed on that great idea, but you’re hesitating to launch. Maybe it’s ..
Note: While we encourage you to explore guest posting to grow your audience, Copyblogger does not currently accept guest post submissions. But don’t worry, these ..