Imagine … by the end of this post, you’ll be a more effective writer, all because you learned two very important words, and the specific reasons why those words ..
“The greatest thing by far is to be a master of metaphor.”– Aristotle Aristotle and countless other masterful communicators have harnessed the power of metaphor ..
All writing is persuasion in one form or another. This is more obvious in some types of writing than others, but it is nonetheless true for all. When it comes to copywriting, ..
When my son was about two and a half, he developed a funny habit of walking around the house from time to time, chiming out, “I’m here.” Although this little ..
The importance of using images in blogging goes far beyond “looking nice.” It’s actually deeply psychological. For one thing, your brain (and your reader’s ..
You have 0.05 seconds to make a good first impression online. That’s only 50 milliseconds to hook someone — according to researchers at Carleton University. ..
How do people recognize good web design? There is a big difference between good and bad design. Many people can identify a good design, but they don’t know what ..
A tuning fork vibrates at a particular pitch when you strike it against a hard surface. It emits a pure tone that musicians can use to tune their instruments (like ..
If you’re lamenting how “boring” the niche you’re writing in is, take heart … I’m here to tell that you can make it interesting to the right audience. ..
Pop quiz, hotshot: What’s the most important skill you must have in order to be successful as an entrepreneur, especially in an online business? Is it salesmanship? ..
I’d like to tell you about a powerful but elusive emotion that you can trigger to increase traffic, click-throughs, and conversions. Used properly, it can entice ..
Imagine you’re having a discussion with a talkative, hyperactive teenager. The conversation goes something like this … We went to the mall, and like, there was this ..
There are plenty of great reasons to write an ebook. A short, free ebook could be precisely the cookie you need in order for your email list to grow beyond a handful ..
Well, why not? They are the problem, right? Here you are with a blog or a product or a charity you believe will change the world, and yet no matter how excited you are about ..
If you want to quickly build a responsive email list in the next 30 days — especially if you’re just starting online and don’t have a lot of money — the following ..
Marketers of most stripes know how important and powerful calls-to-action are. If you want someone to take a specific action, you have to actually ask them to take ..
If you’re a diligent researcher, you might think you know everything there is to possibly know about your prospect. Deepest fears, pain points, income, business, ..
Sitting at your desk, “grinding it out” is so last century. Thing is, that didn’t work real well last century either. Writing content that grips, moves, and sells ..
Have you ever looked back through your old blog posts and thought, “Why did I give away all of this brilliant writing for free?” Well, here’s some good news: ..
Most people struggle with email marketing because they think email is … email. But it’s not. At least, not when you’re selling online. When you’re selling ..