March 8, 2021
National/International Campaigns Have Very Specific Rules of Engagement: Fundamentals: Campaign Settings, Budgets & More Final Takeaways Launching a new campaign ..
February 8, 2021
What Are Audiences in Paid Media? How Do You Use Google Ads Audiences? When to Adjust Your Audience Strategy Google Ads Audiences Final Thoughts & Takeaways ..
December 9, 2020
Why Am I Doing This? What Outcomes Am I Hoping For? How Much Risk Is Associated With This Move? Takeaway Account structure is always a fierce debate amongst PPC pros. ..
November 10, 2020
First Off… Call to Action: Empowering Users to Do the Most Profitable Thing Takeaway Landing pages play a critical role in PPC campaign success, and unlocking ..
October 13, 2020
What Happened to the Search Terms Report? What Does This Mean For Your Campaigns? How Can We Optimize Without All The Data? Takeaway No Google Ads change incurred ..
September 8, 2020
What’s the Difference Between LSAs, Google Guaranteed & Google Screened? Why Are LSAs Exciting? What Do I Need to Know Before Getting Started? Takeaway There’s ..
August 11, 2020
Target Cost Per Acquisition (CPA): Risk-Averse Maintenance Mode Target Return on Ad Spend (ROAS): Business Acumen-Driven Bidding Maximize Clicks: Hungry for Volume ..
July 14, 2020
Which Metrics to Focus On What Kind of Improvement Do You Need to See in a Metric? How Long Should You Let a Test Run Before Checking Metrics? The Takeaway There ..
June 9, 2020
Keyword Choices & Match-Types Ad Copy Language Targeting & Audience Selection Takeaway In this installment of Ask The PPC, we’ll tackle the question: What ..
May 12, 2020
Part 1: Identifying Negative Keywords Part 2: Applying Your Negatives Negative Keyword Tactics The Takeaway Paid search is the art and science of knowing which questions ..