Video has rapidly become one of the leading content formats of this digital age. In fact, more video content is uploaded in 30 days than major television networks in the United States have created in over 30 years.
This can be owed to the fact that people no longer rely on television for entertainment. Gone are the days when people have to schedule their days around their favourite shows. They can watch TV shows, movies, and videos on their mobile devices whenever they want.
One-third of all internet users around the world use YouTube, and more than 3 billion videos are watched each day. That doesn’t even include video consumption on social media, websites, and other video streaming platforms.
It’s amazing how consumers demand more video content nowadays, which is why marketers need to up their video marketing strategy and succumb to the demands of their audience.
Yes, a lot of videos have gone viral without even so much of an effort other than for the video owner to tap the record button on their smartphones. However, it’s not the same for businesses. Marketing videos have a specific target audience with a particular brand message. There are strategies and techniques to follow for a video to reach its target audience and make its mark on the world wide web. Check out this infographic to learn the different tips and tricks in creating a killer marketing video.