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    is blogging dead.jpgkeepProtocol
    Blogging
    April 12, 2021

    5 highly effective tactics for the new year

    It’s the beginning of a brand new year, which, for me, means two things: I’m busy making new year’s resolutions that, if I’m being truthful, I’ll likely ..

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    For Organizational Leaders
    April 12, 2021

    Why have all of our previous inbound marketing agencies failed with us?

    So here you are, coming out of a failed inbound marketing agency relationship. It may have started off strong, maybe you had some really solid wins and produced ..

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    Customer Service
    April 12, 2021

    How to manage your online reputation and reviews in today’s marketplace [Free IMPACT+ Course]

    As you analyze the words on your screen, the hair on the back of your neck stands up. It just doesn’t make any sense… Their customer service was anything ..

    Website copy writing for conversion.jpgkeepProtocol
    Copywriting
    April 12, 2021

    How to write converting website copy without writing about yourself

    Writing website copy is a content marketer’s rite of passage. You might be someone who has been tasked with writing copy for the first time and are approaching ..

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    Content and Inbound Marketing 101
    April 12, 2021

    We just finished HubSpot onboarding; Now what?

    We hear it all the time and it always makes us shake our heads. Companies believe that once they invest in HubSpot, their digital marketing challenges will vanish.

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    Company Culture
    April 12, 2021

    5 tips for maintaining team solidarity while working remote [Infographic]

    While working from home can have its perks, it’s important to ensure you’re still managing and maintaining solidarity for your team as many of us continue to be remote ..

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    News
    April 12, 2021

    WordPress launches new business website development service

    WordPress is launching a new website development service, promising personalized websites starting at $4,900.

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    eCommerce
    April 12, 2021

    How Jordan West sold $250k in 24 hours using a gated launch strategy (Inbound Success, Ep. 180)

    You’ve got a new product ready to launch. What’s the best way to come out of the gate strong and see immediate ROI? This week on The Inbound Success ..

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    HubSpot
    April 12, 2021

    HubSpot vs. Pardot for marketing: a head-to-head comparison

    It’s 2021. Having an extremely capable marketing platform is a must for your company. Let’s say you are ready to upgrade or you are in need of utilizing a marketing ..

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    Email Marketing
    April 12, 2021

    Twitter has acquired newsletter publishing platform Revue

    Since its inception, Twitter has become a place where people can see and talk about what is happening in the world. It offers users a platform where they can spark ..

    hands typing 3.jpgkeepProtocol
    For Organizational Leaders
    April 12, 2021

    Top 7 questions to ask when hiring an inbound marketing agency

    So you’ve decided that your business is ready to take your marketing and sales initiatives to the next level. You’ve set aggressive growth goals and are committed ..

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    Growth-Driven Design
    April 12, 2021

    Google mobile search redesign showcases new look for the New Year

    Google recently announced it will be rolling out a face-lift to its mobile search user interface, making it easier to view search results on your phone. Given the global ..

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    Developing Your Strategy
    April 12, 2021

    6 red flags to watch for when you’re hiring a website redesign agency

    Entering a website redesign is an exciting time for any business, but it can also be intimidating. Your website is crucial to the success of your business, and you know ..

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    For Sales Leaders and Sales Teams
    April 12, 2021

    Why Vidyard won’t immediately solve your video problems

    At IMPACT, we use Vidyard so often it’s hard to imagine our lives without it. When we send sales emails, we embed a 1:1 video of introduction. In internal office ..

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    News
    April 12, 2021

    DuckDuckGo hits 100 million daily searches with user privacy focus

    Privacy-conscious search engine DuckDuckGo made history recently as it broke 100 million daily searches for the first time ever. Though not a direct competitor of Google ..

    hubspot portal clean 1.jpgkeepProtocol
    Content and Inbound Marketing 101
    April 12, 2021

    A messy HubSpot portal is not your problem: Here’s why

    So, you’ve got a messy HubSpot portal and you’re not sure where to start?

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    Infographics
    April 12, 2021

    Does backlinking still matter for your SEO? [Infographic]

    The world-wide web spits out thousands of options to a user every time they search a term in a search engine. With the internet being saturated with so much information, ..

    business blog post examples.pngkeepProtocol
    Blogging
    April 12, 2021

    27 best business blog post examples (updated for 2021)

    I’ve mentioned this on multiple occasions, but one of my biggest gripes about the content marketing world is that we spend so much time talking about how important ..

    Colleen McKenna.jpgkeepProtocol
    Inbound Success
    April 12, 2021

    How marketing teams can helps sales use LinkedIn effectively Ft. Colleen McKenna (Inbound Success, Ep. 181)

    For B2B marketers and sales teams, LinkedIn holds tremendous potential. As a marketer, how can you help your sales team make the most of it? This week on The Inbound ..

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    Finances
    April 12, 2021

    How to best use your 2021 marketing budget so your company rebounds

    For many of us, 2020 was a year to make us question everything — with a global pandemic, social unrest, and a volatile marketplace throwing every part of our lives ..

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    Content and Inbound Marketing 101
    April 12, 2021

    Should you be buying email marketing lists in 2021?

    Years ago, I was working for a company that was expanding into a new market, in a country outside of the United States.  Anyone who has ever brought their business ..

    49823 spend 326 days on a massive product 1 7 640x340
    Uncategorized
    April 12, 2021

    What it’s like to spend 326 days on a massive product release for 3.2M users

    At JotForm, our users matter to us. A lot. After all, we have 3.2 million of them. They create forms and receive responses through us every day. We want to make ..

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    Content and Inbound Marketing 101
    April 12, 2021

    How does an HVAC company’s success with They Ask, You Answer apply to me and my industry?

    At IMPACT, we believe that They Ask, You Answer is industry-agnostic. After all, at its core, They Ask, You Answer is based on a set of principles that should transcend ..

    Screen Shot 2021 02 09 at 4.33.24 PM.pngkeepProtocol
    For Organizational Leaders
    April 12, 2021

    6 signs it’s time to switch marketing agencies

    Client-agency relationships are ending faster than ever before. According to FileStage, the average agency-client tenure is less than three years. In 1997, this ..

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    Developing Your Strategy
    April 11, 2021

    Is your marketing still relevant in 2021?

    A little over a year ago, I sat with Marcus Sheridan to take stock of 2019 and look ahead to 2020. Little did either of us know the year we would have. 

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    Developing Your Strategy
    April 11, 2021

    11 marketing objectives examples to guide your next digital strategy meeting

    Whether it’s the beginning of a new year or not, data-driven marketers — like yourself — are constantly looking for ways to build a successful digital ..

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    For Sales Leaders and Sales Teams
    April 11, 2021

    6 tips for creating a successful HubSpot and Salesforce integration

    So you’ve made the jump and started using HubSpot Marketing to drive your marketing results sky-high,  but are still using Salesforce as your CRM. Now you’re ..

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    Chatbots & Live Chat
    April 11, 2021

    Chatbot customer service statistics and trend you’ve got to see for 2021 [infographic]

    With the steady progression of artificial intelligence (AI), we’ve seen a wide range of products, from smart assistants to natural language processing tools, emerge. ..

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    Content Management
    April 11, 2021

    10 best content manager qualities to look for when hiring (updated for 2021)

    The more IMPACT teaches, trains, and assists organizations with their content marketing efforts, the more I realize that nothing great ever seems to occur unless ..

    managing content manager.jpgkeepProtocol
    Content Management
    April 11, 2021

    How can I tell they’re doing the right things?

    For some business leaders, the process of hiring a content manager is a unique and unfamiliar challenge. It’s not a role they hire for often, and the skill sets ..

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